Thursday, 7 June 2012

Stealthy Startup Gumhouse Raises $6M+ For A ?Social Stream Video Shopping Network?

gumhouse-logoA somewhat stealthy new startup called Gumhouse?just raised over $6 million according to this SEC filing, and there are some big names attached to the project, it seems. According to the Gumhouse.com website, the service is described as a "social stream video shopping network," which uses Facebook to personalize your shopping experience. After a little digging, it appears the service has already soft launched. Listed as "Directors" on the filing are?LegalZoom, ShoeDazzle, and The Honest Company co-founder Brian Lee?and former Photobucket Biz Dev VP and Color co-founder?Peter Pham, who's also?at?Science,?the Betworks-like technology studio/incubator based in L.A. Meanwhile, "Executive Officers" include?Tom Dare, former VP of Business Intelligence at MySpace and?Mike Jones, both also of Science, and RxVantage co-founder Greg Gilman.?Polaris Ventures General Partner, Jason Trevisan, is listed as a director, too.

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