PRESS RELEASE: How's Your Mental Fitness? | Canadian Mental ...

How?s your mental fitness?

November 8, 2012

Canadian Mental Health Association (CMHA), in Proud Partnership with the AIR MILES Reward Program and Healthy Minds Canada (HMC), Launches New Highly-Interactive Website Designed to Help Canadians Improve Their Mental Fitness.

Today, the Canadian Mental Health Association (CMHA) in proud partnership with the AIR MILES Reward Program and Healthy Minds Canada (HMC), launched a new website called, ?My New Head? (mynewhead.com), which focuses on helping Canadians of all ages improve their mental fitness. But, the benefits don?t end there, as a bonus for signing up, participants will receive 20 AIR MILES reward miles. ?There can be ?no health without mental health? and there is no greater investment than the investment one can make in sustaining and building mental health throughout one?s life,? says Peter Coleridge, National CEO, CMHA. ?We are truly excited to launch this new and innovative mental health website designed to help Canadians learn about and improve their mental fitness. We encourage all Canadians to visit the website, work their way through the various tasks and challenges, and earn 20 AIR MILES reward miles while doing so.?

?Healthy Minds Canada (HMC) is thrilled to support the CMHA and the AIR MILES Reward Program to bring ?My New Head? to households across Canada,? says Jean Milligan, Executive Director, Healthy Minds Canada. ?Along with these two national leaders, united by a common goal, we will be able to reach out and help improve the mental fitness of millions of Canadians through this innovative and engaging new website.?
?HMC believes that ?health begins with the mind? and, for over 30 years, has been dedicated to finding the best ways to improve the mental and overall health of Canadians,? continues Milligan. ??My New Head? is an exciting new approach that will help reach more people than ever before.?

?My New Head? will give users free online access to a non-diagnostic tool and practical, highly interactive and fun content that has been specifically designed to help users of all ages learn about and improve their mental fitness. Those wishing to participate are asked to sign-up and answer a few brief survey questions that are centered on four key subject areas: Mind, Body, Self and Life. Based on one?s individual answers, customized content is generated that participants can complete at their own pace including: reading, watching and listening to various mental health focused pieces. Participants are then asked to make their way through various fun self-monitoring challenges. Additionally, and as a reward for successfully completing and working through the initial challenges, participants will have an opportunity to unlock bonus content and challenges.

?For the past two years AIR MILES for Social Change has been driving social change across Canada by inspiring and rewarding healthy behavior shifts on a mass scale. Earlier this year a successful pilot with the CMHA showed us that our Collectors want to learn how to better manage their mental fitness. Now we are growing our partnership further with CMHA, this time reaching out to a national audience to encourage and reward all Canadians for taking steps to proactively manage their mental health? said Angela Simo Brown, General Manager, AIR MILES for Social Change.

?Through a partnership with the AIR MILES Reward Program and the support of Healthy Minds Canada, CMHA is able to promote ?mental health for all? and reach out to Canadians in a unique and unprecedented way,? says Coleridge.

Canadians can participate and register at: www.mynewhead.com. Registered participants will be asked to answer a few short survey questions to help serve up the interactive mental fitness content most applicable to their desires. Also, between Nov. 8 and Dec. 31, 2012 the first 62,500 AIR MILES Collectors who participate will receive 20 AIR MILES reward miles.

About Canadian Mental Health Association (CMHA):

Founded in 1918, the Canadian Mental Health Association (CMHA) is one of Canada?s oldest not-for-profit organizations. With more than 10,000 staff and volunteers in hundreds of communities across Canada, CMHA provides vital services and support to well over half a million Canadians every year. As the nation-wide leader and champion for mental health, CMHA facilitates access to the resources people require to maintain and improve mental health and community integration, build resilience and support recovery from mental illness. Learn more at: www.cmha.ca.

About Healthy Minds Canada (HMC):

Healthy Minds Canada is a charitable foundation established in 1980 with a mission to improve the well-being of Canadians by funding mental health and addiction research. To date, HMC has funded close to 400 research projects at 42 teaching hospitals and universities across Canada. In addition, HMC disseminates the outcomes of this research through resources, workshops and symposia helping practitioners, service providers and support networks to provide the best treatments and services possible for those in need. Learn more at: www.healthymindscanada.ca.

About the AIR MILES Reward Program:

Founded in 1992, the AIR MILES Reward Program is Canada?s premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. AIR MILES Collectors can earn reward miles simply by doing their everyday shopping at more than 220 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. Collectors can indulge in more than 1200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store towards many everyday and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.

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Source: http://chly.ca/press-release-hows-your-mental-fitness-canadian-mental-health-association/

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Seemingly endless Wis. election cycle eases to end

In this Oct. 31, 2012 photo, volunteer Rita Pincsak, right, staffs a Republican phone bank in Waukesha, Wis. With Tuesday?s election finally over, Wisconsinites are entering a period of unusual political calm. Since 2010 the state has been caught up in an endless series of elections, recalls and recounts. But for now the political races are over. That means a breather for busy campaign volunteers, a break for residents overwhelmed by robocalls, and more flexibility for advertisers who saw all the best TV spots get snapped up by deeper-pocketed buyers of campaign and issue ads. (AP Photo/Dinesh Ramde)

In this Oct. 31, 2012 photo, volunteer Rita Pincsak, right, staffs a Republican phone bank in Waukesha, Wis. With Tuesday?s election finally over, Wisconsinites are entering a period of unusual political calm. Since 2010 the state has been caught up in an endless series of elections, recalls and recounts. But for now the political races are over. That means a breather for busy campaign volunteers, a break for residents overwhelmed by robocalls, and more flexibility for advertisers who saw all the best TV spots get snapped up by deeper-pocketed buyers of campaign and issue ads. (AP Photo/Dinesh Ramde)

MILWAUKEE (AP) ? Candidates approving this message have been at it for two years in Wisconsin, along with the robocalls, angry commercials, emails begging for campaign donations and glossy political mail.

Think you had it bad over the last few months? Don't complain to Wisconsin voters, who have endured a continuous stream of elections, recalls and recounts since 2010, including one statewide election each month between April and June.

With Tuesday's presidential and congressional races finally over in this battleground state, residents are settling in to a campaign respite.

Some said they're answering their phones again. Local advertisers have access to the prime television spots that had been monopolized by wealthy buyers of campaign and issue ads. Campaign volunteers suddenly have free time.

"I'm going to catch up on all the reading I've been putting off for a year," said 77-year-old Luonne Dumak, who estimates she spent eight to 20 hours per week volunteering at a GOP headquarters in southeastern Wisconsin for the last two years, including helping Republican Gov. Scott Walker beat back a recall effort.

"But you know," the retired office worker added, "in the spring there's another state Supreme Court race."

Many local voters probably don't want to hear that.

The action started in 2010, when Walker defeated Milwaukee Mayor Tom Barrett in a governor's race that cost $37.4 million, a record at the time. Walker moved swiftly to curtail collective bargaining rights for most public employees, sparking massive protests and prompting 14 Democratic state senators to flee the state in a futile attempt to block the plan.

Democrats then gathered enough signatures to force several Republican officeholders, including Walker, into recall elections as payback. Republicans responded by doing the same to a few Democrats.

But since the governor couldn't face a recall until he'd been in office for at least a year, Democrats in the meantime transformed an otherwise quiet Wisconsin Supreme Court election into a heated referendum on Walker.

A few months later, in the summer of 2011, nine state senators from across the state faced recall elections stemming from their positions on the labor law. Democrats defended their three incumbents and also took two of six seats from Republicans.

Five more elections arrived in rapid succession this year. Then a Republican presidential primary in April was followed by a Democratic primary in May to decide who would challenge Walker in the June recall election.

In August, four Republicans squared off in a bruising primary for the U.S. Senate. It came to an end Tuesday, with the deciding of the presidential and U.S. Senate elections that had attracted national attention and money to the state.

Margaret Grace, a junior and member of Marquette University's College Democrats, spent two years helping with one hectic Wisconsin campaign after another. After working so long to organize volunteers, make phone calls and knock on doors, she said it felt weird to have all the elections come to an abrupt end.

"It's certainly different. We were saying, 'What are we going to do now that we don't have a campaign to work on?'" she said.

Her group says it's considering partnering with environmental or women's rights groups on campus.

All those Wisconsin elections meant plenty of campaign spending: $81 million in the Walker recall race, about $65 million for the U.S. Senate race and $44 million for the state Senate recalls last year. A lot of that money went to TV stations in battleground areas such as Brown County.

Stations have to give legally qualified candidates their best ad rates. But issue groups, who are often well-funded and eager to spend, can be charged anything, said Steve Lavin, the station manager at WBAY-TV in Green Bay. Where a regular advertiser might be charged $2,000 for a prime-time spot, an issue group could be charged $20,000 to $30,000, he said.

That left some reliable advertisers scrambling for preferred spots. David Gruber, a personal injury attorney, is well-known throughout the state for his catchy commercials. But with fewer favorable time slots to choose from, he said his office compensated with billboards and website ads.

So many elections in such a short time could have caused Wisconsin voters to burn out. But the opposite was true. While voter turnout nationally was lower Tuesday than it was in 2008, the number of Wisconsin voters who turned out increased by about 80,000.

Still, the elections took a toll on some people.

Rita Pincsak, 63, of Brookfield said political divisions caused her to break off friendships with people whose views weren't compatible with hers. And James Stanhope, 60, of St. Francis said he stopped answering his phone for the past two months to avoid robocalls.

"I've gotten sick and tired of it," said Stanhope, adding that the endless TV commercials were intolerable. "I mean, when you know ads by heart and they start playing in your head, you've had too much."

___

Associated Press writer Carrie Antlfinger contributed to this report.

___

Dinesh Ramde can be reached at dramde(at)ap.org.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2012-11-08-Wisconsin-Endless%20Elections%20End/id-69fada661f1f4c3194c9f195fcc8d82c

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Beyond SEO: Inbound marketing and your 2013 online marketing plan

Traditional Search Engine Optimization (SEO) is dead.

There ? I said it. Not sleeping. Not pining for the fjords. Dead. As in doornail.

So should you start ignoring search engines? Not one bit; in fact, you should be paying more attention to them than ever. Let me explain.

? more ?

Let?s start with some basics.

SEO is all about taking your existing Web site and tweaking it ? changing some text, changing some code and building links back to it from other sites ??so that it appears higher in search engine results pages for keyword searches that matter to your business.

In my view ? and as it turns out, in Google?s view, too ? that focus is too narrow.

You see, when you focus so narrowly on inching your site up the Google search results you, frankly, end up doing some stupid stuff.

You end up packing the content of your site with so many keywords that it?s virtually unreadable, you end up creating hundreds and hundreds of junk Web sites in order to create links back to your site, you spam blogs with irrelevant messages about your product or service.

Just dumb stuff that doesn?t create value for anybody anywhere.

With an Inbound Marketing approach your focus is much broader ? and more tightly tied to real, meaningful business results for you.

Inbound Marketing is all about using great ??some would say exceptional ?? online content to help your prospective customers find your business, become a lead and ultimately to become your paying customer.

Search engine results ? and appearing prominently in them ? are still important. Search engines are ? and will be for some time to come ??probably the most important way for people to find products and services they?re looking for.

But in traditional SEO, the success metric is how high your site ranks for a given keyword. While in Inbound Marketing, the key metric is how effective your site content is at drawing people to it and how effective it is at converting those people into your paying customers.

Do you see the difference?

The Inbound Marketing playbook focuses on using all of the tools of online marketing, with great content at the hub:

• Great, frequently updated online content improves search engine visibility and traffic to your site while it helps to educate your prospective clients
• Social media tools help to amplify your message and engage your prospects
• Effective content offers (again) and strong calls to action help to turn visitors to your site into leads
• And more content (again), often delivered via email and social media, can help to educate those leads to a point where they?re ready to buy and more likely to buy from you than from your competitors.

In the Inbound Marketing playbook, SEO is only one small tactical element that?s at the service of bigger, more important business goals.

And it works!

Companies that use Inbound Marketing have far lower costs for acquiring each of their customers than companies using a hodgepodge of traditional marketing techniques.

And Google now rewards inbound marketers more than traditional SEO. With recent changes to the formula Google uses to generate search results, high quality, frequently updated content is now one of the most important factors in determining search engine rankings for your site.

That?s why Inbound Marketing deserves a place in your business? marketing plan for 2013.

Source: http://www.fruitioninteractive.com/2012/10/beyond-seo-inbound-marketing-and-your-2013-online-marketing-plan/?utm_source=rss&utm_medium=rss&utm_campaign=beyond-seo-inbound-marketing-and-your-2013-online-marketing-plan

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FARC 'earns $2.4 to $3.5 billion' from drugs, says Colombian government

By focusing on the rebels? criminal activities the government may be sending the FARC a signal that a failure to follow through on the peace process could see them permanently labelled as 'narco-terrorists.'

By Geoffrey Ramsey,?InSight Crime / October 25, 2012

? InSight Crime researches, analyzes, and investigates organized crime in the Americas. Find all of Geoffrey Ramsey's research here.

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The Colombian government's estimate that the?FARC?makes up to $3.5 billion annually in profits from the?drug trade is staggering, but may not be entirely accurate.

Speaking at a forum organized by the University of Miami on Oct. 23, Colombian Defense Minister Juan Carlos Pinzon provided the government?s latest figures on the illicit activities of the Revolutionary Armed Forces of Colombia (FARC). According to Pinzon, the FARC makes between $2.4 and $3.5 billion annually from the drug trade. He added that of the 350 tons of cocaine produced in Colombia annually, some 200 can be linked back to the guerrillas.

Whereas the FARC were believed to have some 20,000 fighters at their peak in 2000, Pinzon said that they currently number 8,147, a drop of more than 50 percent in the past decade. Still, he noted that the rebels are ?a very different organization? than before, having lost several top commanders in recent years.

InSight Crime Analysis

Estimating the size of the FARC?s total budget is an inexact science. Pinzon?s estimate of the rebels? profits from the drug trade differs widely from a recent calculation released by the Attorney General?s Office, which put their total profits at around $1.1 billion. Both of these assessments are far higher than the United Nations Development program?s calculation in 2003, which listed the FARC?s annual income at no more than $342 million, with $204 million coming from the drug trade.

Additionally, Pinzon?s assertion that the FARC are ?linked? to nearly two-thirds of cocaine produced in Colombia is a deceptively broad statement. These links can range from involvement in overseeing the early stages of coca cultivation and processing to directly exporting shipments of the drug into neighboring countries like Venezuela or Ecuador. While the guerrillas have been known to participate in the latter, the former arrangement is more common.

Ultimately it may be best to take Pinzon?s figures with a grain of salt. He is likely playing the hardline "bad cop" at the same time as the government enters into peace talks with the guerrillas to try to end the country's five-decade-old conflict. At the negotiating table the FARC are recognized as having political aspirations and their involvement in the drug trade is barely on the agenda for the talks. By focusing on the rebels? criminal activities in his public comments, Pinzon may be sending a signal to FARC leaders that a failure to follow through on the peace process could see them permanently labelled as nothing more than "narco-terrorists."

? Geoffrey Ramsey is a writer for Insight ? Organized Crime in the Americas, which provides research, analysis, and investigation of the criminal world throughout the region. Find all of his research here.

Source: http://rss.csmonitor.com/~r/feeds/csm/~3/jE2xpKvTQH4/FARC-earns-2.4-to-3.5-billion-from-drugs-says-Colombian-government

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How Colleges Actually Use Social Media [Infographic] | EdTech ...

Colleges and universities are clamoring for the attention of today?s college students who are always connected. But with heavy competition from social media sites such as Facebook, Twitter, Instagram and Pinterest, the attention of millennials can be hard to keep. With that, it is no surprise that colleges and universities have embraced social media as a means to engage students.

A study by the UMass Darmouth showed that, of the colleges surveyed, a whopping 100 percent are using social media. The results of the study are featured in a new infographic developed by bestcollegesonline.com.

When it comes to reaching a target audience, social media trumps traditional media: one in three schools find social media more efficient. In using social media, the primary goals are to engage alumni and maintain the college?s brand image.

For colleges and universities, Facebook reigns supreme as the social network most successful at meeting goals.

Are colleges successful when it comes to using social media? Sixty-five percent of colleges would say they are ?somewhat successful.? A confident 2 percent of colleges would consider their social media strategies a ?model of success.?

Check out the full infographic below to learn more about how colleges use social media.

This infographic originally appeared on BestOnlineColleges.com.

Source: http://www.edtechmagazine.com/higher/article/2012/10/how-schools-actually-use-social-media-infographic

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Taiwan cops: Nursing home resident set deadly fire

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7 Simple Steps to Book Marketing | Net Marketing Book Reviews ...

Posted on Oct 21, 2012 in Articles | 0 comments

So, you?ve taken the plunge and written your book. Now what? It is time for editing, cover graphic and layout; then off to the printer or digital converter. If you have already done so, good for you. If not, then those next steps are critical to the success of your book. Be sure your title, cover and layout are strong enough to effectively grab the eye of your reading public. But, if you already have your book or eBook ready for distribution what do you do next? MARKET! Oh but of course. I hear you thinking perhaps even out loud, ?Easy for you to say, but how do I do it??

First, the distribution channel you chose will make all the difference in the amount of work ahead of you. If you are truly going it solo then you will have to upload your book or eBook to each and every available retail outlet; and there are a ton of them out there. Amazon and Barnes & Noble are NOT the only book resellers ? and, these types of resale outlets are difficult to get into and expect a huge discount, usually 55-70%.

Alternatively, you could hire a small publishing assistance firm to help you. These types of firms can upload your publication one time and make it instantly available to the whole lot of distribution sources through the Ingram book catalog. What or who is Ingram? Well, they are just the biggest book catalog and where resellers turn to for the latest and best books for their outlets; yes, this includes Amazon and B&N. True, depending on the firm, they will keep 10-20% of your after discount and printing fee commission. But, for all the work they will save you and their ability to get your book listing in Ingram?s catalog, this is peanuts.

So, now how do you begin marketing? The answer is not a simple one. In fact there are hundreds of ways available to the enthusiastic author. To choose those which you are willing to do is the task at hand. If you are independently wealthy, you might consider hiring a marketing firm. But for the vast majority of us, marketing our books falls deftly on our shoulders. Herein I will share a mere 10 ways to market your book or eBook.

1. Article Marketing

This avenue entails more writing, which, hey, if you are an author you are pretty good at and should be a piece of cake, so to speak. Write articles that speak about the subject of your book and are informative. Excerpts from your work should be considered for inclusion. Even if you want to write about a different topic than your book or eBook touches you can still use article marketing to your advantage. How? Easy, include the link to your work in the author resource section provided by the article house.

The key here is to not write and submit one article to one article house, but many articles over a period of time to many article houses. Some of the ones that I have used in the past are EzineArticles, Article Garden, GoArticles, Self Growth, ISnare, and Associated Content. Some of these are paid while others are free submission sites. Also, Free Article Submission Organization has a list of 1,000 submission sites if you are up to the task.

2. Newsletter Marketing

On the same direction, offering a newsletter or ezine can help you sell your book. This again takes a firm commitment as you will need to provide your ezine or newsletter on a regular basis, without fail! Content is key. If the content is not informative you will lose your hard sought readership; and readers are what you are after, after all.

Some newsletter/ezine providers are free while others are vastly costly. Three that I am familiar with and have used in the past are Constant Contact, Your Mailing List Provider and of course AWeber. The greatest benefit to newsletter marketing is building your list of contacts who read and enjoy your content. These are the readers who will most likely buy your books and eBooks once you make them aware of their availability.

3. Teleseminar/Webinar

Public speaking made easy. That is how I see these events. While giving you the opportunity to practice your speaking talents you will find these less costly and easier to effect. No hotel bill, no travel expenses, and a willing audience. However, scheduling of these events must fit not only your audience, but your schedule too. Too late and you may lose your opposite coast listeners; too early and you risk losing your target audience; working folks and parents.

If you don?t know where to start looking for the right host or club simply ask around. Your friends might just know of a host that is the perfect fit for your subject. Be aware of and familiar with the technology that will be used. Will it be a video conference or just audio, such as the telephone provides? Will you be able to use a whiteboard or other interactive tools or just speak? Knowing your venue before your presentation will help you put together the right information in a manner that will engage your audience.

Be sure you know the audience that your host or hostess is in touch with. Don?t just give the same information to everyone. Meld your topic to fit the audience. For example, as I mention in my book Presentational Skills for the Next Generation, if you are speaking to children you would use examples that they are familiar with while when speaking to a scientific convention you would use more technical terms and such. A singles group wouldn?t be apt to care about your stories of familial significance as much as a single parent?s group. The key here is to make the material relevant to your audience. Use examples that fit your listeners.

4. Public Speaking

Vastly similar to Teleseminar/Webinars is public speaking. However, this involves doing so in person. Whether you offer to be a guest speaker for pay or for free this is up to you. However, many groups and organizations need speakers. Each time you speak in front of a group you get better and more at ease. Besides growing into an interesting speaker these events give you the opportunity to sell your book to an eager public. The more you books you sell directly from the ?back of the room? or your ?trunk? the more money stays in your pocket.

Book clubs order thousands of units. So, you should definitely attempt to use these to market your book. Offer to speak at your next local book club meeting. If you can?t afford to travel, offer to speak at your local clubs. Rotary, Chambers and such are just a few other ideas. Remember, they need you as much as you need them.

5. Blogging

Blogs are terrific tools for authors. They allow you to instantly interact with your audience. Be aware that you will need to offer interesting and relevant content on a regular schedule. If time is an issue for you, you can either hire a Virtual Assistant (VA) or use other blogs as in a Blog Tour. I probably don?t need to list blog hosts, but WordPress is my blog of choice.

6. Book Trailers

With people?s attention spans getting shorter and shorter book trailers are fast becoming an author?s tool of choice. While costs can vary between one and several thousand dollars these can be just the spark that will sell your book. Consider carefully before you buy. Check out the quality of previous offerings; don?t just go with the cheapest price. One that I have found to offer both good quality and affordable pricing is Master Koda, master marketer Kim Emerson?s latest venture.

7. Press Releases

No marketing plan would be complete without the tried and true press release. Notice the ?s? in the title. That?s right. Not just one, but many are needed. Time them out; don?t just put them all up at one time. Also, remember what a press release is and what it is not. It is a newsworthy information piece, not a sales letter.

There are a few companies who will help you write and submit your press release. Be sure to use both online and offline submission sites. Using fax blasting as well as online submission sites will multiply your efforts. Also, focus on your local area as they are more interested in promoting you than would be a newspaper all across the country.

This is just the proverbial tip of the iceberg. To ensure the success of your book or eBook it is up to you, the author, to promote your work. These are just a few to get you started. For more ideas search the web or hire a marketing firm that can further assist you to reach the Best Seller status you and your book deserve.

Ginger Marks is the founder of DocUmeant, a family of Publishing and Design companies. For more information, visit DocUmeant Designs and DocUmeant Publishing Mrs. Marks has recently released the third annual edition of her book Weird & Wacky Holiday Marketing Guide available through Lulu.com and Amazon. She also offers insight into marketing solutions through her ezine, Words of Wisdom, available through her websites.

Article Source: http://EzineArticles.com/?expert=Ginger_Marks

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Source: http://www.netmarketingbookreviews.com/7-simple-steps-to-book-marketing/

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