Thursday 11 October 2012

Good Design ? TYPO London 2012: Social

On October 10, 2012 by JoeM

With just over a week to go until TYPO London 2012, it is fair to say that the excitement levels are running high here in the Good Design camp.?TYPO?s slightly tongue in cheek claim: ?International Design Conferences: Design, culture, society ? with a little bit?of kerning? is based on the fact that the conferences began in 1995 with a strong focus in typography. Since then, they?have evolved into a much broader platform exploring communication and design, digital media, marketing and?advertising, technology, culture, entertainment and business. In an eclectic mix of talks, influential thinkers cover?social trends, ideas, concepts, technological innovation and the valid principles of good design.

With this in mind you can understand why I am very pleased to announce that Good Design will be both attending and covering the two day event next week. ?This years theme is ?Social? so I am very interested to see how the speakers explore the role of the socially minded creative in todays society, plus I will be examining TYPO?s role in the creative community in enabling this type of creative to flourish. Stay tuned for a live twitter feed of the event on our twitter feed.

Please find below a full press release for TYPO London 2012: Social. As you will see it is a stella line up of speakers with some of the biggest names from the world of design and the creative industries. I am very much looking forward to bringing you a full low down in a few weeks time. If you are quick there are still the last few tickets going as well as the chance to win a couple on the TYPO London?website, so hurry!

Typo London 2012: Social

Much like for its London premiere in 2011, we have managed to assemble an outstanding lineup of speakers,?consisting of A-list stars from the world of graphic design and beyond?, says Head of Programme Adrian?Shaughnessy (pictured above). ?Over 25 communication and design, digital media, marketing and advertising, technology, culture,?entertainment and business experts have con!rmed so far, with some exciting additions still to be announced.

Vaughan Oliver for example, who in the eyes of many is the epitome of the graphic designer as artist. His record?covers for the mythical 4AD label are examples of graphic design at its most poetic and emotive. As one reviewer?wrote recently about Oliver?s deluxe packaging of the all the Pixies albums: ?? it?s not really a music collectible but?rather a graphic art collectible. It?s an awesome thing.?

Tony Chambers is one of the very few art directors in charge of a high pro!le magazines. He has been Editor-In-Chief?of Wallpaper*, one of the great success stories in magazine publishing, since March 2007.

Kate Moross is a prolific graphic artist, art director and filmmaker who has worked extensively within the music?industry. She works as art director for Simian Mobile Disco, Jessie Ware and L-Vis 1990. Her commercial clients?include Nike, Kiehl?s, Glastonbury, Nokia, and Cadbury. Creative Review spotted Kate?s potential when she was still a?student: ?Moross? work is wonderfully varied in style though invariably colourful and eye-catching, as she utilises?hand-drawn elements, isometric and interlocking shapes and patterns, hand-drawn illustration and also vector?graphic work.? We are looking forward to see Kate present her latest projects on stage in October.

Bibliotheque is an independent design studio based in London, founded in 2003 by designers Tim Beard, Jonathon?Jeffrey and Mason Wells. Famous for their typographic rigour and conceptual strength, Bibliotheque has earned an?international reputation as an innovative company working in the fields of brand identity, spatial and digital design.?Their great passion for design has led them to stage exhibitions most notably in 2007, when they funded and curated?an exhibition of the designer Otl Aicher?s 1972 Olympic Identity from their archive of mid-century graphic design.

Olympic Identity is a topic that also independent Creative Director Patrick Cox knows a lot about. Formerly?Executive Creative Director of Wolf Olins, he worked on the controversial logo and brand design of the London 2012?Olympic Games. Today he works with organisations and individuals facing complex design and innovation?challenges. He says: ?Clients? needs have changed, and the branding and communications industry has struggled to?adapt? to create meaningful shifts companies have to make new things and create new brand-de!ning experiences.?

Founded by Kirsty Carter and Emma Thomas, the design agency A Practice for Everyday Life is increasingly?as one of London?s leading exponents of cultural branding. Working on everything from brand identity,?print to signage, way!nding and exhibition design, they have recently completed the exhibition design and?publication of ?Bauhaus: Art as Life? at Barbican Art Gallery, and a new visual identity for Witte de With Center for?Contemporary Art in Rotterdam.

?What I like about the idea of having ?social? as our theme is that there are so many ways of being social ? both as a?designer and as a human being? says Adrian Shaughnessy. ?It is thinking about the social implications of our work as?designers. It is sharing professional experiences at an event like TYPO London. I also hope people will use the two?days to look at what they are doing as practitioners or as students. It is no longer possible to be a designer without?considering the social implications of what we do ? environmentally, ethically and culturally. I hope the speakers and the audience explore these ideas and themes, but also that everyone has a chance to meet people they?ve never met?before and forge lasting relationships.?

www.typotalks.com/london

TYPO London 2012 ?Social?
October 19 + 20 2012
University of London, Logan Hall
20 Bedford Way, London WC1H 0AL, United Kingdom

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Source: http://good-design.org.uk/?p=2299

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